There is no doubt that mobile devices are becoming more and more popular. In fact, many people would say that mobile devices have now become the dominant way to access the internet. This raises some important questions for business owners and website owners – what does this mean for SEO? And how do we make sure our websites are optimized for mobile devices?
Mobile SEO – The Numbers
As of early 2022, around 55% of global internet traffic was generated from mobile devices. This number is only going to continue to grow, as more and more people around the world get access to mobile devices. To put this into perspective, the number of searches for desktop and mobile were at a similar level in 2019. Now, desktop searches are down to around 42% – 13 percentage points lower than mobile.
Mobile Searches and SEO
In terms of SEO, this means that it is more important than ever to make sure your website is optimized for mobile devices; this includes everything from the design of your website to the content you create. If you want to make sure your website is ranking well in mobile search results, there are a few things you can do:
- Make sure your website design is responsive, so it looks good on all devices.
- Create mobile-friendly content, including videos and images.
- Optimize your website for speed, since mobile users are often on the go and don’t have time to wait for slow-loading pages.
If you keep these things in mind, you can make sure your website is ready for the mobile-first world of SEO. If your website isn’t ready, the sad truth is that the world will move on without you. As people tap onto your unresponsive website, they will feel frustration rather than the joy they should have for discovering an amazing brand. Soon enough, they’re on the websites of competitors choosing their products instead.
How Does Google Consider Mobile Searches?
With this in mind, it’s critical to understand how Google considers mobile searches. After all, they are the ones who will be directing people to your website through their search engine. If you want to ensure your website is being seen by people using mobile devices, there are a few key things to keep in mind.
First, Googlebot is always trying to emulate a typical user’s behavior. This means that when they are crawling websites, they are looking at it from a mobile perspective; this is why it’s so important to have a responsive website design. If your website isn’t responsive, Google is likely to penalize you in their mobile search rankings.
Second, Google looks at the content on your website and whether it is mobile-friendly. This means that the text should be easy to read on a small screen and that your website loads quickly on a mobile connection. If your website doesn’t meet these criteria, you’ll again be penalized in the mobile search rankings.
Finally, Google takes into account the user experience when someone is searching on a mobile device. This includes things like whether they can easily click on links and whether your website is easy to navigate. If Google thinks that your website isn’t providing a good user experience, they’ll push it down in the mobile search results.
As more people use mobile devices to access the internet, it’s important to make sure that your website is optimized for them. By following the tips above and getting the help of SEO services, you can thrive in this environment rather than struggling to adapt.